The man who put tears in the astronaut´s eyes
Space can be arid sometimes. Even inside a space capsule, or a rocket, it can be a very dry place. Or so the first astronauts learned when they blinked.
I had the pleasure of sharing last week´s trip to the Canaries with the man who created the formula that wetted the eyes of austronats for the first time, so they could shed some tears of saudade when looking at the blue planet.
Jesús "Chuy" Zuñiga went a long way from his origins as a chemist to his retirement as Senior VP at Sony, and President of Sony Mexico Centro de Manufactura, where he established Sony’s industrial policy for western Mexico. While he drove Mexican operations to preeminence in productivity, quality and cost efficiency, he redefined the model of Mexican Maquilas to play a more interesting role in the global economy, incorporating true value-added to sheer low cost and production muscle.
Retired, Chuy is now advising canary-tech on its goal to put the Canaries in the map of the global knowledge economy. As he put it in an email he recently sent me:
"Trying to separate knowledge from wisdom is difficult at best. Much of what is driving me presently on this project is “wisdom”. What do I mean by this? Well I know the facts, I know how to move within groups, I anticipate behavioral patterns, my “wisdom” also allows me to better appreciate the human dynamics being played out in our quest to introduce such tremendous behavioral change that will have the Islanders be players in a global economy –an economy where “giants” are tossed around like peanuts-; a highly competitive and complex scenario that moves with the speed of lightning"
If wisdom is a form of digested knowledge, i'd have no doubt that it lays in the gut. But be it 'wisdom' or 'guts', what Chuy has to offer is in short supply, not only in the Canaries but all around. So, here's a toast to the task of tossing giants like peanuts.
EK./ (in the picture Chuy and myself posing in front of a museum ship in La Palma)